Media CEO: "Digital OOH will become an even bigger medium, particularly in-store"
December 21, 2007 by Dave Haynes
When media planning and agency people turn up at digital signage events, they ensure the crowds that the ad industry really does know about …
Read moreIf we're going to establish standards, what should they be?
December 21, 2007 by Dave Haynes
This industry is starting to mature, and one of the key things that has to happen is the establishment of some standards. We need …
Read moreAdvice on the communications approach
December 19, 2007 by Dave Haynes
UK agency Altogether Digital has, like many people, put together predictions and advice for 2008 as it relates to marketing. None of it is …
Read moreNon-line of sight Internet presents different option for screen networks
December 19, 2007 by Dave Haynes
I try really hard not to write about my company’s pots and pans or hype my clients, but something one of my clients is …
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Captivate and the Office Network get some Class A competition
December 17, 2007 by Dave Haynes
The office crowd is one of the more attractive and well-established target audiences for screen networks, with Captivate dominating the elevator screen marketplace and …
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Wanted posters go digital
December 14, 2007 by Dave Haynes
Using digital screens for Amber Alerts is getting increasingly common, and now that premise is being extended in the US to posters for people …
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One Stop, Sporting Life cited for excellence by marketers
December 13, 2007 by Dave Haynes
I had to run into a Toronto mall the other day and while there, finally had a peek at the network Toronto’s OneStop Media …
Read moreZoom aggressively rolling out digital screens in US
December 13, 2007 by Dave Haynes
The static poster business seems a natural to migrate to digital, and I know one company that builds the fixtures for this business that …
Read moreAnother take on the NobelVision Network
December 11, 2007 by Dave Haynes
Nikki Baird, a managing partner at Retail Systems Research, has written a piece about the deal announced yesterday that sees a cosmetic dentistry giant …
Read moreOn the Psychology of Shopping
December 11, 2007 by Dave Haynes
The MIT AdLab blog flagged a piece about researchers from that school who have been looking at how people think when they go shopping. …
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Bringing infomercials to the people
December 10, 2007 by Dave Haynes
You can only really hit the insomniac crowd with most infomercials, so a cosmetic dentistry company is backing a new network aimed at getting …
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Frost and Sullivan estimates $1.1 billion business in five years
December 6, 2007 by Dave Haynes
A new report by consultancy Frost and Sullivan estimates the digital signage systems market will reach $1.1 billion in revenue worldwide by 2012, and …
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