More signs this stuff is getting on the planning radar
September 6, 2007 by Dave Haynes
Elevator News Network, now known (sigh) as Captivate, paved the road for a lot of the ad-based digital sign networks trying to claw out a living …
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Staring down a great idea
September 6, 2007 by Dave Haynes
The UK wireless carrier O2 has a great new promotion out that involves trying to virtually stare down a member of the British …
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Now GSBC is in the wireless and GPS business
August 31, 2007 by Dave Haynes
The search terms tracked for this blog have been spiking the last couple of days for Ron Flynn, the rather optimistic fellow who …
Read moreViewer behavior needs to be a factor in measurement, prof argues
August 30, 2007 by Dave Haynes
A prof from Ball State University’s Center for Media Design has taken an interest in the dynamics of our space, fascinated by the increased amount of …
Read moreGSBC gets bitch-slapped by Financial Mail, then aka
August 22, 2007 by Dave Haynes
My friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at …
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Using in-store TV for brand identity not a great approach
July 25, 2007 by Dave Haynes
The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it …
Read moreAnd now a history lesson
July 24, 2007 by Dave Haynes
A couple of people have pointed me today at a piece in MediaPost about NBC‘s new venture into in-store TV sales. Guys like Rob …
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Teenagers actually notice digital signs in malls
July 24, 2007 by Dave Haynes
It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody …
Read moreA different ROI model for menu boards
July 16, 2007 by Dave Haynes
I have been working on a few things involving fast food lately, so the Return On Investment thing is in my head. I saw …
Read moreIs that to stay or go?
July 10, 2007 by Dave Haynes
A Toronto company has put together prototypes for a very different spin on digital signage for the fast food industry. Forget menu boards and seating …
Read moreIs using broadcast TV signals subject to licensing?
July 9, 2007 by Dave Haynes
A few years back, I pulled together a network that had the partnership backing of a very large Japanese electronics firm. It was a …
Read moreWireless power closer to reality
July 3, 2007 by Dave Haynes
James Bickers has a piece up on Digital Signage Today looking deeper into word from the propeller-heads at MIT that they have figured …
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