When is all-in-one a bad idea?
October 1, 2007 by Dave Haynes
A few of us were yakking the other day about some things, including hardware developments like all-in-one flat screen displays with media players integrated …
Read more
Does Web "banner blindness" correlate with in-store screen viewership?
September 11, 2007 by Dave Haynes
For those of us who found our way into this weird little space after a stint in what was “new media” 10 years ago, …
Read moreA year later, ShopCast ready to roll out
September 7, 2007 by Dave Haynes
The folks at ShopCast — the teeny Toronto start-up that bagged a national in-store advertising deal with WalMart Canada — have had a hell …
Read more
CBS buys SignStorey for $71.5 million (and I am not making this up)
September 6, 2007 by Dave Haynes
Two words: Holy crap! This came across the press release wires today: CBS Corporation announced today that it has entered into a definitive agreement …
Read moreMore signs this stuff is getting on the planning radar
September 6, 2007 by Dave Haynes
Elevator News Network, now known (sigh) as Captivate, paved the road for a lot of the ad-based digital sign networks trying to claw out a living …
Read more
Staring down a great idea
September 6, 2007 by Dave Haynes
The UK wireless carrier O2 has a great new promotion out that involves trying to virtually stare down a member of the British …
Read more
Now GSBC is in the wireless and GPS business
August 31, 2007 by Dave Haynes
The search terms tracked for this blog have been spiking the last couple of days for Ron Flynn, the rather optimistic fellow who …
Read moreViewer behavior needs to be a factor in measurement, prof argues
August 30, 2007 by Dave Haynes
A prof from Ball State University’s Center for Media Design has taken an interest in the dynamics of our space, fascinated by the increased amount of …
Read moreGSBC gets bitch-slapped by Financial Mail, then aka
August 22, 2007 by Dave Haynes
My friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at …
Read more
Using in-store TV for brand identity not a great approach
July 25, 2007 by Dave Haynes
The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it …
Read moreAnd now a history lesson
July 24, 2007 by Dave Haynes
A couple of people have pointed me today at a piece in MediaPost about NBC‘s new venture into in-store TV sales. Guys like Rob …
Read more
Teenagers actually notice digital signs in malls
July 24, 2007 by Dave Haynes
It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody …
Read more