C-store model a big challenge with gas prices
July 7, 2008 by Dave Haynes
We all have clients, prospects or partners looking at convenience stores as a great venue for ad-based screen networks. 1 – There’s a ton …
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Ashvertising entertains banned smokers
July 6, 2008 by Dave Haynes
This is quite clever. Stuart Pickard of Vertigo Group sent me a note pointing out a Belgium company that is installing hybrid ashtrays and …
Read moreCaptivate bridges content offer to desktop
July 4, 2008 by Dave Haynes
The guys at Captivate have been manually generating content for their network of more than 8,000 elevator screens for the past decade or so. …
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AAAA and OAAA agree on DOOH report requirements
July 4, 2008 by Dave Haynes
Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their …
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Young UK firm in at ground level … literally
July 2, 2008 by Dave Haynes
LevelVision has had screens for a few years now that sit right on the floor of retail premises, but a young UK firm really …
Read moreOVAB adds another six members
July 2, 2008 by Dave Haynes
The Out-of-Home Video Advertising Bureau (aka OVAB) has added another six companies to its list of members, mostly networks but also what is OVAB’s …
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Research confirms shorter ads make more sense in DS
July 1, 2008 by Dave Haynes
In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media Research has handed off its test results that …
Read moreLocal control of playback added to network
June 27, 2008 by Dave Haynes
Real Digital Media announced a weird but potentially very useful feature on its platform that I don’t think I’ve run into in this space, …
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AdFlow's interactive gear helps peddle Koodo handsets
June 24, 2008 by Dave Haynes
Despite near daily barrages from my backyard potato cannon, the guys just up the road from me at AdFlow have managed to keep the …
Read moreAT&T gets into the game
June 24, 2008 by Dave Haynes
Fresh off the press release wires is news that telecom giant AT&T has lined up some partners and gone into the content distribution network …
Read moreInfoComm drew big crowds
June 23, 2008 by Dave Haynes
InfoComm International says its big AV trade show last week in Las vegas was a resounding success, at least in terms of numbers of …
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