The Out-of-Home Video Advertising Bureau (aka OVAB) has added another six companies to its list of members, mostly networks but also what is OVAB’s second software supplier member.
The new members are CNN Airport Network, Danoo (hyperlocal ad network on US west coast), EnQii (software, my last business card), NBC Everywhere, PumpTop TV and Ripple (also hyperlocal, based in US west but national).
OVAB has also announced a day-long event in late October, in New York, that is intended to “help agency and client side marketing executives understand the dynamics and potential of out-of-home video/digital advertising,” says a press release.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.