Going To The ISE Mixer? Check-ins Again Being Handled By Moviik Technology, With Help From Sister Company DISPLAX
January 28, 2025 by Dave Haynes
If you were quick on the draw with your mouse and keyboard, you managed to score a ticket to next week’s digital signage networking mixer in Barcelona, on the eve of ISE 2025.
This year, like last, we are using technology at a technology event – I know, crazy … but that’s how we roll. We will also have a pile of screens again bright in by Videri, with content by Screenfeed.
IF you are registered (for the 6,753rd time, don’t just show up planning to talk your way in – we have a hard cap on capacity), when you arrive you should need only to know how to spell your surname to get a label for your attendee ID badge. We’ll again have a kiosk set-up at the entry that will spit out labels that then get attached to badge blanks and lanyards by the Sixteen:Nine events team. That team is my wife Joy and her sister Sue, both who have been doing mixers with me for years … they like the three hour work window, followed several days of rest and recovery on the Costa Brava, sipping cava and tempranillo).
The kiosk software, hardware and know-how is all being supplied by Moviik, a technology company based in stunning Braga, Portugal, just up a bit from Porto. I went up Braga (just north of Porto) to visit and do a post-ISE presentation for the Portuguese signage/AV community.
Moviik is focused on queue management solutions, so this check-in routine falls roughly in line with how waiting consumers are handled in environments like government offices and medical clinics.
The company is part of EDIGMA, which specializes in the development of custom, content-driven interactive experiences, queue management and digital signage projects. Combining design, creativity and technology, the company says, we create experiences that are both entertaining and meaningful, helping our clients envision the future and engage with their audience.
You may also know EDIGMA for another company and brand in the group – DISPLAX, which is widely known as a major player in Large-Format PCAP Multitouch technology.
DISPLAX CEO Miguel Fonseca and int’l business manager Isabel Silva have been fantastic in helping pull this together and tweak things based on what we learned a year ago.
That’s my boss on the left and Isabel on the right, checking people in last year.
DISPLAX will again be on the ISE floor next week, tied in with LG. Hall 2, Booth 2T300. With the German firm Interactive Scape, they are showcasing the revolutionary 𝙏𝙄𝙇𝙀 𝙋𝙧𝙤 | 𝙎𝙘𝙖𝙥𝙚 𝙓. It is a collaboration that combines DISPLAX’s next-generation touch tech with Interactive Scape’s advanced object recognition capabilities.
This is what they were demo’ing at InfoComm …
Here’s a Q&A I did a year ago with Miguel that still holds up nicely …
Tell me about Moviik.
Moviik is a software Platform focused in Modern Queue Management running on SAAS business model. It´s globally available running on Amazon AWS and Microsoft Azure servers so we offer a very efficient service and fast availability to our customers.
It’s dedicated to solve Queue Management simple and complex implementations in Retail and Airports.
In retail, the typical use cases we have been covering are Pharmacies, Telecom shops, Banks, Malls… and a bit of all types of shops in general. We´ve started to deliver what everybody needs to have that is a paper ticket to enroll in Queues. But now expanding to more complex and interesting use cases that combine Paper Tickets with Digital Ticketing using SMS, WhatsApp, and mobile Web browsers.
In airports, where we are growing a lot, we have been innovating by adjusting the Platform to serve Slots for travelers to book their visit to the Security Check in ahead of time for free; a cost typically supported by the airport for the wide benefits it brings them. Another is software for the Airlines Service Centers, providing a multichannel way for travelers to enroll in the queues to be served and informed instantly when they lost flights, bags, when they need to rebook, etc .
What is the relationship Moviik has to Displax, and to Edigma?
Moviik is part of a group dedicated to DOOH. We created this new company 4 years ago. Others have > 10 years . We are now forming a DOOHx Company Group; it means for us Digital Out of Home Experiences. www.moviik.com
DISPLAX is the most known and leads the group with an international approach focused on manufacturing ultra large projected capacitive touchscreens for the Interactive Digital Signage market. We sell globally with string presence in EU, USA and Asia. www.displax.com
EDIGMA is the company dedicated to AV System Integration and Experiences. Have a strong presence in creating Experiences in Public Spaces and it has grown also with Digital Signage implementations; geographically is focused in serving Portuguese end customers, B2B oriented also – www.edigma.com
Queue Management is not new but it has changed a lot in recent years, and grown much more sophisticated. Have you seen the applications and use-cases expand in the last few years, particularly during and after the pandemic? What’s an interesting example?
During the pandemic, the need arose to make public spaces safer for people. Everything was made possible by the effectiveness and power of queue management. We can implement and deliver a new project in minutes, so it was perfect for the pandemic rush and uncertainty.
What we are now heavily involved with is to power up Digital Ticketing, where paper is no longer the best fit in many cases and customers asking more for the similar ticket flight experience in their shops. Digital tickets offer more than the paper where people can suddenly take tickets close to the store and then wait their turn wherever they want, take more than one ticket, monitor the status of their ticket in real time from their phone, cancel their turn, let the store know they’re late, etc…) The digital ticket is a natural evolution of the paper ticket and we are now working to be the world´s best on that area.
We think of queue management being used for things like government and medical office waiting rooms, but there are much broader use-cases, correct?
Absolutely, queue management systems have a wide range of applications. Some sectors:
- Retail: Any kind of store with many customers do have customer bottlenecks, from returns to technical support to individual departments (e.g., in-store pharmacies, automotive, deli counters). In these areas, queue management can help.
- Airports: To enhance passenger experience and streamline operations, airports are increasingly adopting advanced queue management systems.
- Airport service centers play a crucial role in airports for various reasons, being essential for efficient airport operations and providing a positive experience for passengers, when they specially need the most.
- Airport slot time : Integrating a queue management system with slot time management at airports can lead to a more efficient, organized, and punctual operation; gives info at the airport of the expected flow in the next hours allowing them to better manage people ( that are now difficult to get to work in airports)
Your company is based in Braga, Portugal. What is the technology scene like in Portugal, particularly as it relates to digital signage and pro AV applications?
In Braga, Portugal, the tech scene is on the rise. We are located in the “Silicon Valley” area of the country with Tech University close to us that we are also closely connected with. We also have the biggest Nanotechnology Lab of Portugal and Spain in the city, so we breath tech and can feel it in the streets.
Portugal has been always a Tech Innovator, adopting really fast new technologies. The dimension of the country allows innovation to spread fast. Businesses are increasingly adopting digital signage for advertising and customer engagement, and now you can see it everywhere, in street shops, malls, all over; Many, many shops have displays in the front door.
The professional audio-visual sector caters to various industries, with a demand for top-notch AV solutions in conferences and events. The startup ecosystem is thriving, contributing to innovation in these tech domains.
In Portugal, many companies use digital signage for both indoor and outdoor displays and there is a consistent demand for high-quality AV solutions, where businesses and institutions often require professional audio-visual setups.
We have several DOOH companies that focus on innovation and quality and they have been growing through out Europe with several end customers relying their Av Systems to be produced here. We have innovation mixed up with good weather, good food, tech and easy to travel anywhere … easy to keep living and innovating from here to the world.
The ISE 2025 Digital Signage Networking Mixer Sponsors are:
I saw tickets already going on the secondary market for 10k! Getting bigger every year!
https://www.ticketleap.events/tickets/ise-2025-digital-signage-networking-mixer/ise-2025-digital-signage-networking-mixer