Spectrio Interactive Tech To Help Kia Explain, Market EVs In US Dealerships
March 11, 2024 by Dave Haynes
Digital signage CMS and solutions provider Spectrio has announced a nice deal with automaker Kia to equip its U.S. dealers with a display and interactive kiosk network that helps explain and market its evolving line-up of electric vehicles.
Editor Note: Sixteen:Nine is owned and published by Spectrio.
From the announcement today:
At the heart of this partnership is the deployment of Spectrio’s digital signage and interactive kiosk technology across Kia dealerships all over the United States. The technology not only showcases Kia’s diverse lineup of electric vehicles but also serves as an educational tool, empowering customers with information about the benefits of EV ownership and enabling personalized vehicle customization, streamlining the car buying process. Harnessing Spectrio’s immersive capabilities, Kia aims to deliver an unparalleled customer experience that aligns with the evolving expectations of today’s car buyers and shapes the future of car buying.
This initiative comes at a time when interest in electric vehicles is soaring, driven by growing environmental awareness and the global push toward sustainable transportation. By leveraging digital signage and interactive kiosks to stimulate customer engagement, Kia and Spectrio are facilitating a new level of informed decision-making and positioning themselves as leading figures in the mass adoption of sustainable transportation. This partnership showcases a mutual commitment to innovation, social responsibility, and customer satisfaction in the rapidly expanding electric vehicle market.
“Through our collaboration with Spectrio, we’re not just selling cars; we’re creating an immersive experience that resonates with the values and expectations of our customers,” says Eric Watson, Vice President of Sales Operations at Kia. “This technology allows us to provide detailed, personalized information at the touch of a finger, making the journey towards owning an EV both informative and enjoyable.”
“We are honored to partner and collaborate with Kia in providing an immersive customer experience through interactive digital displays and digital signage that supports their goal of ensuring an informative, engaging, and enjoyable journey towards vehicle ownership,” adds Tamara Bebb, CEO of Spectrio.
This partnership marks a significant milestone in the automotive industry, leveraging technology to meet the growing demand for electric vehicles while providing an engaging and informative customer experience. Kia and Spectrio are excited to drive forward into the future of car buying, one interactive experience at a time.
Autodealership informational kiosks probably peaked with Mercedes, BMW and Porsche. Doing the EV thing is very very smart. How soon before EV car advertising moves to the chargers like Volta and their big screens? Buy your next EV at Costco/etc…
As an EV owner, a big yes to more EV buying education. Putting information on digital signage in dealerships is a winner, putting it on a kiosk in the auto dealership is not the way to do it.
EV owners already do more research than ICE car buyers, Those visiting dealerships have questions they couldn’t answer on the internet so they visit the dealership to talk with someone, not interact with a glorified web page.
Salespeople don’t like them as it lessens their value to the buying customer.
The best use for the kiosks? After the initial incentive period finishes convert them to digital signage!