- The list is bulletin and poster. We have excluded transit and place-based.
- A face is a face. One digital face is one digital display, regardless of size.
- United States only. We are not counting worldwide faces, or Clear Channel Outdoor would be much bigger.
- We based the list on public websites and emails to company owners. If you couldn’t get the info we left the company off the list.
Almost 14,000 Digital Billboard Faces Across US: Billboard Insider
January 19, 2023 by Dave Haynes
Billboard Insider has a very useful post up that lists the 236 U.S. media companies it knows about that have digital displays in their inventory. The 237 companies account for 13,826 digital faces.
| 1 | Lamar Advertising | 4,200 | Louisiana |
| 2 | Outfront Media | 1,638 | New York |
| 3 | Clear Channel Outdoor | 1,612 | Texas |
| 4 | Capitol Outdoor DC | 1,000 | District of Columbia |
| 5 | The Westfield Network | 500 | California |
| 6 | Adams Outdoor. | 350 | Georgia |
| 7 | Reagan Outdoor | 300 | Utah |
| 8 | Pearl Media | 241 | New Jersey |
| 9 | Dot Outdoor | 224 | Georgia |
| 10 | Trailhead Media | 206 | Mississippi |
As you might expect, the 80:20 rule applies here as it does with many things. Most of the digital inventory is owned by a small percentage of companies, and there are a whole lot of companies that have 10 or fewer displays, while Lamar has 4,200.
Leave a comment