This is the LED canopy ceiling on a new cruise ship.
The entire ceiling of the 96 meter shopping promenade on the new MSC Bellissima is covered by a giant 480 sq. meter curved LED screen. It functions as a digital ceiling that creates an artificial atrium, but also runs a series of animations, including ports of call.
The ship, which had its maiden voyage a year ago, is one of the biggest cruise liners on the water. I’m not sure many digital signage people would have anticipated the cruise industry as a big vertical, but these are Vegas-sized floating hotels that clearly compete, at least in part, on bling.
Four Winds Interactive recognized years ago the opportunity in the cruise business – even opening a satellite office in Miami. I’m not sure many others have chased this, possibly because there’s only a short list of cruise line companies building these mega-ships. But on those, you’ve got an opportunity to do wayfinding, digital menu displays in multiple restaurants, events directories, in-room messaging and on and on.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.