This is the HQ lobby of Kansas City-based tax prep giant H&R Block, which now has a nice horizontal LED ribbon behind the reception/security desk.
I like this because:
- it has custom creative focused on the brand;
- the wall has enough scale to be visually dominant, but would not have bust the budget;
- the counter means the LED light pixels will be protected from being touched and bumped, and it also enforces a viewing distance that means a coarser pixel pitch (and lowered capital cost).