There’s a decent chance that when you walk into a retailer in a developed country, and you hear music or some sort of in-store audio playing, that’s Mood Media.
The company is in more than half a million subscriber locations in a 100-plus countries delivering in-store media solutions. While that started with music, it was natural as digital signage technology matured to add on visual messaging.
Now the company has launched something called Mood Harmony, a new platform that grew out of a signage CMS and offers a single user experience to do sound, visuals, social media and even scent marketing off of one platform.
I had a great chat with Trey Courtney, the Global Chief Product & Partnerships Officer for Mood Media, to get the back-story on the company, why it developed Harmony, and how retailers are defining and using technology designed to deliver on customer experience.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.