Paper And Tape Are Not The Ideal Tools For Updating A Digital Menu Display

This is amazing(ly) bad – a digital menu display that has updated prices for food platters printed out, cut to size, and then taped to a live screen.

I am not sure where but believe this is a grocer somewhere in the Ottawa or Montreal areas.

The company behind the screens has network capability, so this is probably less about the software platform and more about the operator either not knowing how to do updates digitally, or no longer paying for that service.

You would at least think if the grocer went down this path they’d print the replacement pricing at a font size customers could actually read!

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes

@sixteennine

13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
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Dave Haynes

2 thoughts on “Paper And Tape Are Not The Ideal Tools For Updating A Digital Menu Display”

  1. Has anyone offered to help this company out? I saw this same post on LinkedIn and asked the same question. No answers were forthcoming so I assume no.
    What I really want to see is that someone saw an opportunity to help and it turns into a feel good story instead of crapping all over these guys.
    Someone tell me where this is.

  2. From the picture, the displays appear to be on table stands, as opposed to a wall mount with proper alignment from screen to screen. Cables and devices in plain view. The vendor’s name is right on the display bezel. Everything points to a primary objective of minimizing cost and a lack of understanding anything approaching a best practice. Did a salesperson ask them what their objectives were or if they ever planned to change price or content? Don’t you think that the customer here called the vendor and asked how to fix their issue? I would bet that the content is a JPG, requiring an entirely new version to be created to change (or localize) a price. They chose to use tape.

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