Here are a couple of different digital merchandising displays put together for the Family Fare supermarket chain by another Grand Rapids’ MI-based company, Freshwater Digital.
One is a digital end cap marketing what I assume are hemp-based CBD oil products, with the interesting wrinkle that a small tablet is down at waist level to enable interactive and still be ADA compliant (so wheelchair users, for example, can use the set-up). The CBD products are from CBDFx, a skincare company. The tablet controls the content on the display above to learn more about CBD and their products.
The other is a lift and learn-style piece for a beauty brand. It is built around a custom-designed acrylic box with glowing LED’s. The box uses an RFID reader hidden within the box. Products vary from P&G Olay skincare to essential oils. Each product triggers a 15-30 second video to learn more about it.
The project was initiated and installed within 3 weeks in four remodeled Family Fares in west Michigan.
I like – because they don’t look just stuck in to the store, particularly the second one.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.