Here’s a nice example of that whole omnichannel thing actually being put to use – an all-encompassing fitness app called Tona for individuals and gyms that spans everything smartphone screens to leaderboards everyone sees.
The background for Tona is a fun story – a visual designer interviewing for a Google job, asked as part of that extended process to design the the concept, bones and look and feel of a new product, in a matter of hours.
One of the options in the assignment was creating a fitness leaderboard. Andrew Burton went after that, and came up with the concept for Tona.
He did not get the Google gig, but did see enough in his concept, and a hole in the market for it. Which led to the London, UK start-up that went live this month.
The leaderboard screen shows how gym users are doing, and encourages competition, which leads to increased workouts.
This is not really a signage application, as much as the leaderboard is a content output. Ideally a gym would have a CMS or, at minimum some device management software, to monitor and maintain uptime.
But I like very much how gamification happens with this, through the use of live data.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.