NewAd built its business putting out of home posters in bars and restaurants, competing across Canada with another Montreal company, Zoom.
The deal will see NewAd’s portfolio – which started as analog but added digital – rolled into Bell-owned Astral’s OOH operations.
Bell said in an email that went, presumably, to media buyers that NewAd’s addition provides a lot of indoor ad faces across the country and particularly out west.
I’ve not been able to find a press release anywhere on this (let’s assume that’s being planned and will have more fanfare), so I kinda pieced this together. I also had private confirmation from a NewAd contact.
There’s also this sort of thing.
Campsite, the programmatic ads service that spun out of NewAd, is noy part of the deal. Campsite has a partnership in place with Bell dating back to last fall.