Elo has been doing touchscreens for 40 years – way, way before marketers started cooking up phrases like customer engagement technology. Over that time, the company has shipped more than 25 million units.
So Elo knows touch, and interactive.
Based in Silicon Valley, the company has in the last few years made a pretty big push into digital signage with everything from countertop displays to big 70-inch touchscreens that look like giant tablets.
I spoke recently with Neeraj Pendse, the company’s VP Product Management. His responsibilities include Elo’s large format and signage products, the EloView service, and the commercial Android roadmap and devices. We get into a lot of things – including what works and doesn’t in interactive design, how Elo differs from touch overlay companies, and why a touchscreen manufacturer developed and now markets device management software.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.