With Integrated Systems Europe out of the way, industry eyes are turning now to Digital Signage Expo, which is in late March in Las Vegas. Every year, 16:9 provides a free service available to exhibitors to preview their booth plans.
I don’t charge for this, and ask only that the exhibitors complete a web form that has a set of questions and requests for links to logos and pix. I then re-purpose those into posts on 16:9.
I will do this starting now, until a few days before the actual show. This is a service available only to exhibitors. I’ve been asked in the past by companies who will be “at DSE” but just walking it. Frankly, a post explaining how a company is sending people to walk the floor would not be all that compelling, and I also want to support a show that I have been attending since forever.
In recent years, dozens and dozens of companies have submitted booth previews, but maybe 2/3s don’t, which baffles me. It is free marketing to exactly the target audience for the show.
Form is here: https://goo.gl/forms/DAa0DCV8zPN1NiUl2
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.