You kinda have to be a signage nerd to immediately see the badness of this, but when you do …
A reader from Ohio sent this in from his local juice shop: “Not only are they just layouts thrown on USBs, that don’t fill the whole screen, one of the screens has been non-functioning for over a month (according to an employee), so they just threw a good old fashion poster on top of the screen.”
Well, hand-claps for whoever decided some information – albeit analog – beats a black screen. But really???
The sad part is the digital menu design isn’t half-bad. Lotsa text, but not too bad.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.