Fail: Digital Menu Gets Print Fix

You kinda have to be a signage nerd to immediately see the badness of this, but when you do …

A reader from Ohio sent this in from his local juice shop: “Not only are they just layouts thrown on USBs, that don’t fill the whole screen, one of the screens has been non-functioning for over a month (according to an employee), so they just threw a good old fashion poster on top of the screen.”

Well, hand-claps for whoever decided some information – albeit analog – beats a black screen. But really???

The sad part is the digital menu design isn’t half-bad. Lotsa text, but not too bad.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes

@sixteennine

13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
Agreed. Hat tip to the 5,500+ who filled the stands. One other thing: fix the crap audio. Sounds like Radio Voice… https://t.co/1BrAOBJ2SI - 12 hours ago
Dave Haynes

4 thoughts on “Fail: Digital Menu Gets Print Fix”

  1. Non-networked, unmonitored and unmanageable devices combined with untested, out-of-spec content, all in the name of squeezing a buck results in unmet objectives, no ROI, and unhappy customers and employees. Who could possibly have foreseen that outcome? Makes one wonder if they buy food ingredients with the same attention to detail and quality.

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