There’s nothing new about projecting on window film, but this is an interesting, if flawed, take on it – at a c-store in, I think, Turkey.
By the looks of things, the projection system is tied to the automated entry door system – so that when sensors are triggered to open the sliding doors, the projector light goes off (so people are not blinded as they walk in).
The challenge here is that shoppers, when inside, will inevitably walk in front of the projector, which is at waist height.
The install in Total gas stations is by a Turkish firm, Opinion.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.