This is a cool little concept from the digital creative shop Fusion CI Studios – a morphing animation on a big screen, triggered by a sensor.
The idea, in this case, is artwork on a fine pitch LED display that looks like artwork in a lounge.
My command of motion graphic design tools is non-existent, but I think these sorts of animations can be done, relatively easily, when you have talent, experience and the right plug-ins.
It’s more the concept I like, of a static visual slowly shape-shifting into something very different. This would work nicely in a reception area or VIP lounge of a lux hotel. It would burst into flames in a busy area like a mall or airport, because the file would constantly triggered by passersby.
West Coast-based Fusion seems to specialize in interesting visuals, like this waterfalls effect in a bar at a Catskills, NY casino.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.