It is reasonable to suggest that Sony has been, at most, on the fringes of the digital signage industry for many years. So it’s interesting to stumble across indications that it 1) has a solution and 2) it’s getting used.
From UK-based AV magazine comes news that Suzuki France has more than 100 motorcycle dealerships running networked screens built around a solution that includes Sony Bravia displays and the electronics giant’s own Teos Manage CMS solution.
The solution, reports AV, is a big upgrade from an earlier scheme that used USB sticks to drive content.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.