Hat Tip – Digital Signage Connection
This is an interesting mash-up of mobile, signage, mechanics and art, put together for an exhibit at the National Ethnographic Museum in Warsaw.
As part of the TEEN AGE exhibition, the art piece – called hash2ash – uses a display that prompts viewers to take a selfie on their phones, which is then rendered as digital particles on large 1×1 metre screen (looks like short-throw projection to me). Almost immediately, the black and white selfie starts to fall apart and dissolve downwards. A mechanical set-up is synced with the digital piece and releases black gravel to a mound of the stuff below the screen.
The installation touches on selfie culture, and the fear/reality that digital files that record our lives can be lost, leaving people with “nothing but the blank memories of our past. Even the data on ourselves will eventually fade away…”
The piece was developed by a Warsaw company called panGenerator.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.