Read Through Mark Boidman’s Digital OOH Presentation Done This Morning At GO2018
May 9, 2018 by Dave Haynes
Boidman, if you don’t know him, closely tracks the digital OOH industry and the company he works for, PJ Solomon, does a lot of M&A advisory work in the sector.
He kindly and very helpfully posted a PDF version online here.
Among the key conclusions – traditional media consumption is changing and OOH is positioned nicely to take advantage of that change, as consumers spend more time on the go and things like digital posters and billboards can’t be avoided. You can fast-forward through TV or change channels – but the most you can do with Digital OOH is look away.
Presentation we delivered today https://t.co/Y5sV6SU839
— Mark Boidman (@MBoidman) May 9, 2018