Amazon’s LED-filled Visitor Center Explains Its New Rainforest Office Space In Seattle

April 5, 2018 by Dave Haynes

This is an area called Understory – an LED-filled exhibit and visitor center tied in with The Spheres – three giant intersecting, plant-filled domes that are part of Amazon’s Seattle headquarters building.

The domes house more than 40,000 plants from the cloud forest regions of over 30 countries – making for a workplace that feels, at least there, more more like a rainforest than an office.

To explain this new building, Amazon hired a team of local Seattle companies to design a visitor center for the public.

Understory, says LED vendor Leyard (which is down the road in Portland, OR), provides a fully immersive, 360-degree experience where visitors can get up close and personal with the science, engineering, and plants behind The Spheres. At a central media installation, visitors can take in sweeping interior views of The Spheres above, as well as stunning macro footage of its world-class plant collection.

I couldn’t find technical information at first but a Leyard guy has pointed me in the right direction. You can geek out here, but the short story is that these are 1.5mm fine pitch Leyard modules.

With that said, it’s all about the content, which is stunning.


  1. This is our CarbonLight™ CLA Series 1.5mm LED product! If you check out our case study ( you can click into the extended description which tells the exact product used. There’s also a link there to an official video made by the media experience designer, Belle & Wissell (,

  2. That’s absolutely brilliant construction of ideas, innovation, plants, Digital Signage & combination of all.
    Thank you so much for sharing with us.

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