Wrap-Around LED Board The Size Of Four B-Ball Courts Lights Up In Seoul

This is a massive wrap-around digital OOH LED display in Seoul’s Gangnam-gu business district – which has a total surface area of more than 1,600 sq. meters, or roughly the size of four basketball courts. It is 81 by 20 meters.

It is the biggest curved display in Korea, and presumably one of the biggest in the country, period.

The sign just lit after a seven-month build and install phase on the outer wall of something called COEX SM Town. The project was led by Samsung Electronics’ Building Solution Group, though it is not clear from a Display Daily story if the tech used is Samsung-owned PrismView aka Yesco. The surface has about 31,000 10mm LED display modules.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes


13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
I support the cause, but sorry, my time machine is at the garage for servicing. Aug. 17th? - 14 hours ago
Dave Haynes