I like the curve on this new JCDecaux indoor LED at Oslo’s central train station. It is 31 square meters of LED, and you can see there are nearby screens that sync the same content.
The specs page for the install – which is in front of about 1 million commuters and travellers weekly – says there are enough pixels to kinda sorta make this 4K, at 4,320px by 1,104px. The board uses a 2.6mm pitch and the content is driven by ProntoTV.
It’s Decaux, however, and it is a reasonable assumption that the media company did not put this in to run experiential motion graphics and HD scenic videos. The Decaux listing shows an Audi ad.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.