Integrated Systems Europe has pushed out a comprehensive report that looks at the characteristics of attendees of the giant pro-AV trade show a few week weeks ago.
The final headcount was 80,923, 59,098 attendees and another 20,207 people working at exhibits. There were also 1,618 press,VIPs and speakers. Of the overall number of attendees, 22,393 were there for the first time.
The biggest feeder countries for new attendees were, unsurprisingly, the Netherlands, Germany and UK. The biggest feeder countries for media coverage were the UK, Germany, Netherlands and the U.S. There was all of one media person from Canada (me).
The event is overwhelmingly male – 89% of the people with badges. Sounds bad but that’s also very typical for tech events.
It looks like about 60% of the attendees are managers or higher, with about 30% ID’d as owners, chairs, presidents or C-level jobholders. Almost half the end-user crowd is systems integrators or dealers, while about 11% are what would purely be called end-users, like retailers.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.