16:9 Projects Podcast: The Story Behind That 13K LED Wall In Netflix’s HQ Lobby

Imagine, while sitting in the lobby waiting for your next meeting, three walls around you change,  placing you in a cocaine manufacturing camp in the jungles of Colombia. Minutes later, they change again to drop you into a prison cafeteria in upper New York state.

When Netflix was designing the lobby of their new Hollywood head office, company executives said they wanted “Wow Factor” and that’s what they got with the 1.9mm 13K LED – 12’h x 80’w screen that dominates their lobby. The content is custom designed to promote Netflix programming, including Narcos and Orange Is The New Black.

I spoke with Meric Adriansen, EVP of Systems & Technology for video wall and control system supplier D3 LED, to get the story behind this impressive installation.

Michael Tutton
Michael Tutton is the host of the 16:9 Projects Podcast. He is Managing Director of Crown Content. He spent the past decade creating and managing Ontario Lottery & Gaming Corporation’s digital signage operations
Michael Tutton


Where Digital Content Is King. Crown Content specializes in digital signage content and strategy.
We do exactly what Dave talks about, regarding content: #InfoComm16 Day 2 Impressions https://t.co/IGIvQd9lG2 via @sixteennine - 3 years ago
Michael Tutton