This is a set of rotating screens on pylons in a public park/square in Shandong, China, which is between Beijing and Shanghai. The watermark on the video clearly shows it is a Unilumin LED product.
I don’t agree, mainly because that Coke board has 1,000s of moving parts that all have to sync up for the thing to look good. This would have a handful of moving parts and the movements are simple – go up, go down, and rotate. Yeah, they can lock up, but I think the relatively low risk of that is counter-balanced by the visual interest of these mechanical movements (which couldn’t just be done in creative).
I’ve seen the triple-triangle ones – or perhaps smaller versions of them – at a couple of trade shows. Those would worry me a bit more because the movements do sorta need to sync and align.
I’ve no idea who or what this is for but it looks more like a government thing than a media board.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.