When I get asked about digital signage installations that I think really have it together, I tend to talk about Microsoft’s retail stores, and more recently, the crazy one by many 100s video wall at the check-in counters at Orlando’s airport.
Turns out both projects were pulled together by Synect Media, a Seattle-area agency that is as much an integrator as it is a creative design studio.
Yahav Ran started the company in 2011, really on the back of work he was doing for Microsoft. But his experience in digital signage goes back a lot longer, to his days with the Israeli video wall software company Cnario (now rolled into YCD Multimedia).
Those two jobs, and a bunch of others, have made Ran a very busy guy these days, working on and pitching projects built around video wall content and solutions. I managed to slow him down recently and ask about his company and the thinking and execution on really big digital canvases.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.