Uniqlo Adds Interactive Vending Machines

Japanese fast-fashion apparel retailer Uniqlo is installing a test wave of interactive vending machines in U.S. malls and airport concourses – in a move reminiscent of what Best Buy has done with gadget vending machines in airports.

The vending units have a big interactive touch screen on the front and will dispense two SKUs –┬áheat-retaining shirts and lightweight down jackets. The company does a great job with its in-store signage, but has not caught on in the U.S. suburbs in the way it expected. Uniqlo’s marketing chief ┬ásays these machines are one way to get the brand out there without committing to full store builds.