Sixteen:Nine Podcasts: Burr Smith, BroadSign
March 29, 2017 by Dave Haynes
Burr Smith is the CEO of BroadSign, arguably the most successful CMS software company when it comes to advertising-based networks. His Montreal-based company has contracts with many of the top digital out of home ad networks in North America and Europe.
Things are really good around BroadSign these days. Staff numbers are growing, a New York office just opened and the company has a big party tonight on the Vegas strip.
But it hasn’t always been like this. Smith not only runs the company. He owns it, and steered it through a really rough patch in which the company ran into money troubles when the recession hit in 2008 and 9. That ultimately led to BroadSign filing for Chapter 11 bankruptcy protection.
Smith talks candidly about that period, and how he and a loyal core group scratched their way through and out of that. He also talks about where things are at now, and why his company has broadened into a supply side platform for programmatic advertising.
We spoke a few weeks ago at ISE in Amsterdam.