The Taiwan-based hardware firm Adtechno has started marketing a beefy little industrial-grade box aimed at the high end digital signage market – with the device capable of running 4K at 60 frames per second and using high efficiency video compression to keep file sizes down.
The AS4K2K – model AS4L01X (rolls off the tongue, doesn’t it?) has a dual core 1.5GHz ARM-based media processor and supports High Efficiency Video Codec in [email protected] 10 bit YUV 4:2:0 seamlessly. Somebody, somewhere, knows what that last bit means.
The product page here has all the details, except what the thing runs on … so I asked: Linux. There is a separate version that runs Android 6.0.1.
It is not cheap – with an MSRP for single units of $650 USD. That might be a tough price point when IAdea and Brightsign have 4K boxes that are $500 or less, and there are companies marketing 4K Android set top boxes as media players for $300 and less, . BUT … this is industrial-grade, whereas the set top box stuff is built for living rooms.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.