Putting nine panels in a 3 by 3 set-up will result in a 138-inch diagonal digital canvas, which the company will have at booth 30264, South Hall 3, at the Las Vegas Convention Centre. The company says that’s one of a few configurations possible using the thin bezel displays.
The company also has a standalone 65-inch display that does 4K, and HD panel sizes go down to a 28-inch unit. There is even a glasses-free digital picture frame???
The technology here is in the same family of what else is out on the market for glasses-free 3D, aka autostereoscopic displays. It’s a lenticular lens that sits on top of the panel – basically an array of magnifying lenses that result in different images being viewed from different angles. The pitch is that consumers will be blown away by seeing 3D without putting those stupid damn glasses on.
As mentioned in previous posts, 3D with glasses or without hasn’t exactly caught fire in the professional or consumer market. I don’t quite see how or why these new products will break through, but companies keep on trying.
Ultimately, it’s not going to be about the display, but the content on it, and in something like an attraction – maybe aquariums and theme parks – a monster 3D video wall might be the ticket. But that will be because of the creative.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.