This week, I’m talking to a digital signage evangelist – Wayne Rasor, who runs the digital signage side of the business for FASTSIGNS, a traditional printing company that’s helping its 600-plus franchisees around the world stay competitive by going digital.
Based in Dallas, Wayne has a busy gig educating his own company and its franchisees on how to get into and operate what is a very different line of business for pretty much all of them. In our talk, he concedes its not always easy, but there are traditional sign shops who’ve made the jump and made digital signage a big part of their day to day businesses.
Wayne is Director of Digital for FASTSIGNS – a longtime print guy but also an unabashed nerd who loves trying to stay on top of this business and pass what he’s learned along. He talks about how it all works for FASTSIGNS, and about his experience working with one of the company’s main partners, Google.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.