LG Creates Massive, Genuinely Immersive OLED Display Tunnel

September 7, 2016 by Dave Haynes


The IFA consumer electronics show that’s been running the last few days in Berlin includes a mind-wobbling welcome tunnel to the LG booth, made up of 216 55-inch curved OLED panels.

The OLED tunnel is five metres tall, 7.4 metres wide and 15 metres long, and the pixel count goes past half a billion. The content varies from deep space to deep ocean.

Says a press release:

A video titled “From Black to Black” was produced by LG to include footage that accentuate the lifelike colors and the ability to recreate the miniscule details of life which LG’s OLED technology delivers. The footage includes the black ocean with effervescent jellyfish and the gentle movement of whales, as well as scenes from deep black space and the brilliant northern lights on a black sky. LG captured footage of Iceland’s Northern Lights using 14 separate 8K cameras to record every detail and movement as accurately as possible.

Other video clips such as underwater scenes and shots taken from space will create a fully immersive environment for visitors, making them feel as if they are swimming in the ocean or floating in the Milky Way. At IFA, attendees will have the chance to see how closely the advanced technology of OLED can recreate the great outdoors inside an exhibition hall.

The impressive scale of the display tunnel is made possible by OLED’s ultra-thin, highly flexible lightweight panels. OLED displays can be custom bent to concave or convex formations without any picture quality distortion, allowing for spectacular digital installations such as immersive tunnel-like environments. Each OLED pixel can switch itself on and off, eliminating the need for backlighting. OLED TVs have the ability to render true black and infinite contrast ratio that delivers vibrant, eye-popping color and wide viewing angles.


Wow. Just wow. I hope this gets replicated at ISE in Amsterdam.

  1. ATL says:

    Spectacular Installation, I don’t even mind the bezels. I wonder if they connected a Kinect to the structure so abstract artwork would change based on the traffic movement on the floor. Beautiful.

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