I went walkies Tuesday in a couple of Dubai mega-jumbo-Godzilla malls, guided by Nick Giorgetti of
2.0 Concepts, and took a buncha photos of signage installs.
Walkway to Dubai Mall with cascading displays.
LG advertising OLED on non OLED screen at, yes, a hockey rink in Dubai Mall
Circular LED feature in center court at Dubai Mall
Nice shelf with targeted displays for wearables, though not interactive, at sports retailer
Social media/gamification wall
Bank at Dubai Mall with 1 by 6 LCD header and queue management screen
Nice Sephora store with feature video wall at main counter, and LED bulkheads ringing store interior
Beautiful use of LCDs behind faux French windows, amplified by mirrored ceilings, in Dior store
Social media wall, using Tint visualizations, at sporting goods retailer
Giorgetti trying out lift and learn, plus touch, atheltic shoe merchandiser
Giant LED wall over food concessions in cinema lobby at Mall of Emirates
Back at the malls tomorrow. More pix to follow.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.