Projects: NFL’s Patriots Add Interactive LED Towers To Game-Day Experience

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The Kraft Group, the family-owned company that owns Gillette Stadium and the New England Patriots, the NFL team that plays out of there, have done a technology upgrade around the facility that includes a set of striking, double-sided LED video columns at an attached fan attraction.

The Hall at Patriot Place has four 22-feet-tall-by-4.5-feet-wide columns designed to be seen both inside, and from the stadium lot. From the outside, 9 MM pixel pitch LED columns showcase the Patriots’ best players, past and present. Inside, visitors can view and interact with a 5 MM pixel pitch LED columns, which are tied into an interactive panel that allows visitors to enter the name of their favorite Patriots player and instantly receive videos, photos, and statistics about that athlete’s career.

The displays are all from Atlanta-based NanoLumens, with integrator HB Communications making it happen. “When the Kraft Group first undertook the initiative to redefine the fan experience for the 21st Century, they set out to work with companies that could live up to their imagination in terms of providing visualization solutions that set a new standard for interactivity and engagement,” said Dana Michaelis, Director of Sales/Northeast at NanoLumens.

The stadium has also added a 20,000 square foot field lounge used on game day and rented out for private functions. It has a 30-foot-by-9-foot 2.5 MM pixel pitch NanoSlim Engage display and two 5 MM 35-foot-long ribbon displays.

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