The Digital QSR Future Is Now … But Ya Gotta Like Quinoa
August 31, 2015 by Dave Haynes
A new San Francisco eatery called Eatsa has gone as far as I have ever seen integrating digital into its customer experience – actually removing visible staffing from the mix.
Ordering is all done by tablets, payment is all by plastic, a big video wall promotes the overall product and lets customers know order status, and transparent LCDs double as doors to cubbies where you food arrives. Staff in the back puts the orders together and places them in the designated cubbies.
It is the first time I have seen transparent LCDs have genuine functions, beyond pure eye candy merchandising.
It is genuinely futuristic, but there is a hitch – you have to like quinoa. It’s the base of everything served, kinda like rice is pretty much in everything you’ll get at a Chipotle.
The place just opened today at 121 Spear Street in San Francisco, but another location in LA is in the works.
I like the integrated experience, though the sterility of the design it might turn some people off. Some might also go off about how this cuts out jobs, but interactive order stations are coming no matter what, and it’s not robots in the back loading those bowls.
Yet. <insert sinister music here>
On my must-see list next time I get to San Francisco.