Projects: Madame Tussauds Uses Giant LED Wall To Hoover In Times Square Tourists
August 11, 2015 by Dave Haynes
The Madame Tussauds wax museum in New York’s Time Square has put a massive 13 ft by 12 foot LED screen in a glassed part of the facade to pull in tourists passing by on 42nd Street.
OpenEye developed a content strategy based on the utterly inexplicable thrill of being next to wax replicas of celebrities. Eeeek! Using actors and a green screen set-up to film reactions to their encounters with Madame Tussauds’ stars, says a press release, “crowds outside could get a real taste of the fun that awaits them inside.”