PEI’s ScreenScape Networks Inc. has worked a content deal with another Canadian company that specializes in packaging up sports highlights as YouTube-style videos.
Victoria, BC’s SendtoNews is making digital content available to ScreenScape’s CMS platform customers through its own SportStation platform, on a pay-per-use basis.
The partnership offers two levels of SportStation programming:
- A standard package will supply daily videos featuring more than a dozen sports;
- A comprehensive package will supply these standard offerings along with a list of more premium offerings including a professionally edited and narrated SendToNews Channel.
The idea enables ScreenScape customers to run SportStation content alongside their own branded messages and ads.
“ScreenScape is making it easier and more cost-effective for businesses to take charge of and network their screens and this is a key step in the evolution of a broader Internet-of-screens that connects businesses across the globe,” says Sunny Hundle, STN’s Director of Strategic Growth. “STN believes that premium sports content can be translated via any medium, and therefore has a keen interest in place-based media. Our partnership with ScreenScape allows us to take this kind of programming further and offer it more broadly through ScreenScape technology which is opening up the market to businesses of all sizes, on just about any budget.”
“By joining forces with SendtoNews, we are able to offer our customers a range of new programming options,” says ScreenScape CEO, Mark Hemphill. “This is content STN is well known for and great at producing. The feeds are fully managed and served up daily which helps our customers keep their programming fresh and full of engaging content.”
SendtoNews describes itself as the fastest growing syndicator of sports video highlights in the world. The company distributes game highlights, player interviews and other fan-interest content for more than 75 sports leagues on four continents, including the NFL, Major League Baseball, NASCAR, PGA Tour and English Premier League. Its broadcast and publishing partners represent more than 1,000 television, radio, print and online news outlets.
Ultimately, the end-user is going to decide what content is right for his or her customer environment. From what I see of these clips, I’m not personally convinced they’re a good fit for the transient, glance dynamics of signage. Sure, sports clips make some sense in sports bars, but almost certainly while there may be digital signs in those places, there will also be TVs running 24/7 sports channels that are also showing those kinds of highlight videos.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.