DSrupted: Why You Should Attend – Reason #1

July 13, 2015 by Dave Haynes

dsrupted2015DSrupted is a conference I am running – all day Sept. 16th in downtown Toronto – focused on the disruptive technology that is or will be changing the way digital signage gets done.

Here’s the first of a week-long series of reasons why – whether you are in or around Toronto, or further afield – you need to register for a seat.

Reason 1: Data, Data, Data

Much of what we’re talking about this year focuses on data, because data is going to change the way content gets scheduled, triggered and presented.

Using metadata to target and schedule messaging in digital signage is nothing overly new – though it is shocking sometimes to run into signage software platforms that are barely set up to data tag things. What’s happening now is data is not only influencing content, it IS the content.

At DSrupted,  three of the five speakers are all about data, and a fourth relies heavily on it for content.

Mike Pell of Microsoft is one of the big thinkers in the emerging area of data visualization, which is going to be increasingly a go-to tool for certain types of signage projects.

Martin Porter of Liveposter, which is run by the multinational media agency Posterscope, is an exec with a company that uses data sources of all kinds to hyper-target ad and brand messaging down to GPS coordinates on digital displays. It’s very cool, VERY current thinking and execution.

Stephen Eyre of TELUS is developing the partner program for that telecom’s Internet of Things program, and spends his days looking at and working with the wave of companies building devices and sensors, and platforms and databases, all to collect, harmonize and use data in meaningful ways. Imagine a video wall at an agri-feed company showing live data on crop yields and soil conditions.

And then there’s Brad Parler, who turned all the conventional thinking about sales and contact center dashboards – taking typical call time and sales performance data at Blinds.com into highly visual video segments that make top company performers look more like sports stars than cubicle dwellers.

Each speaker gets 45 minutes to talk about their subject area, and there will be plenty of time for Q&A. We have people coming all the way from the US southwest, so don’t think this is just a Toronto thing.

DSrupted is sponsored by Telus, Rise Vision, NEC, Cineplex Digital Solutions and Pattison OneStop. Tickets are limited, but if you order now you can save $50 off admission.



Leave a comment