This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone screen.
The French supermarket chain Système U used gesture cameras, software and a large video wall at a store to deliver a fun way of communicating the origins of some of its key products. When shoppers pass a screen with their cart, animations are triggered that map to the dimensions of the cart, based on a key product shoppers have in the cart. How the system reads that information, I dunno, nor what happens when multiple carts pass at once.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.