Projects: Augmented Reality Video Wall Fills French Grocery Carts In Surprising Ways

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Via PSFK

This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone screen.

The French supermarket chain Système U used gesture cameras, software and a large video wall at a store to deliver a fun way of communicating the origins of some of its key products.  When shoppers pass a screen with their cart, animations are triggered that map to the dimensions of the cart, based on a key product shoppers have in the cart. How the system reads that information, I dunno, nor what happens when multiple carts pass at once.

 


TBWA Paris, DAN Paris pour Système U… by strategies-creations