Flix Brewhouse is an interesting movie theater chain in that it pairs the big screen with the tall glass – the latter used for the output of the micro brewery that Flix runs onsite.
Yes, you can sip a craft beers and watch a flick in a theatre. This is second only in awesomeness to taking a craft beer with you as you shop at Whole Foods in Austin – the beer a good way to forget you’re paying like $5 for a a tomato. Did that recently, though my shopping involved looking for wine.
Anyway, the Flix chain has three locations and wanted a way to cost-effectively showcase specials, menus, promo materials and movie posters. Working with Burbank, CA-based No Static AV, the company put together a signage program that runs off 55-inch Samsungs and Rise Vision software paired with Asus Chromeboxes.
Most of the content is programmed via Rise, but the Chromebox also calls a website called Tapster to list and describe the various beers available on premise.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.