Ayuda Bags Static And Digital Management For Germany’s Largest OOH Firm
June 11, 2015 by Dave Haynes
Web stats suggest contract wins are down there with new hire announcements as posts that generate the least amount of reader activity, so I don’t cover them munch – but this contract win is big and impressive.
Montreal’s Ayuda Media Systems has won the deal to handle ALL of the media management – static and digital – for Ströer, Germany’s largest out-of-home media company. It has some 230,000 advertising spaces and more than 2,500 public contracts, with more than 600 partners.
“In Ayuda, we have selected a platform that will empower our entire workforce, opening up new and innovative opportunities for targeted customer contact for our advertisers,” says Dr. Bernd Metzner, Ströer’s Chief Financial Officer. “Ayuda’s single, integrated offering allows us to efficiently manage all our business from the same platform from the office or on the go from mobile devices.”
Ströer will be using Ayuda as an enterprise resource planning tool to integrate all sales and operations functions as well as public video ad serving for all markets in Germany, empowering both front-office and back-office personnel. Workflows that will be streamlined include availability & proposal generation, asset & inventory management, work order & copy management, billing & lease management, digital bookings, digital content management, and digital ad serving.
“What made us especially attractive to Ströer is the fact that our ERP and digital signage CMS is one and the same product,” says Ayuda Andreas Soupliotis. “This is in stark contrast to other offerings within our industry, where multiple vendors are needed to achieve the functional equivalence of the Ayuda Platform.”
Ayuda says several thousand Ströer ad positions are digital.