This is a clever campaign by Fiat run on a street in Frankfurt, Germany.
To promote the parking assist technology that comes in the Fiat 500, a video wall was set up on a brick facade along a city street, with sensors watching cars that manipulated their way into an empty parking spot.
The sensors triggered and displayed pre-packaged content – everything from a little kid to a woman in an old school Playboy bunny suit – that helped drivers understand how much room they had as they backed in.
Presumably this very expensive narrow-bezel wall went up and down in a day and was not left sitting there … because it wouldn’t be left sitting there.
Via Inspiration Room
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.