NY-based ComQi has posted a solid, deep look at how digital signage intersects with Internet of Things devices and data in retail sites.
There are huge efficiencies to be gained when devices and data can collect, present and use real-time information in meaningful, actionable ways,” says the position paper. “Retailers grow more nimble because the information and insights they need are readily available.”
“IoT also has big implications for the in-store marketing efforts of retailers and brands. Connected devices – from POS and cameras to readers and beacons – can all help drive better, easier experiences for shoppers.”
“Driven by live data devices and systems, an “aware” store can deliver smarter messaging on screens of any size.”
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.