Stratacache has hired a guy named Dan Williams to lead its business development efforts in the QSR sector.
Why that’s interesting is that Williams was at McDonald’s for 20 years and was the head of Digital and Print Menu Boards there, so he knows as much or more about the business case and logic for or against digital menus in QSR than anyone on the planet.
Stratacache is organizing itself into seven specialty practices built around key verticals, and hiring people like Williams who have huge credibility within that specialty area. It changes the sales conversation from how many licenses can we sell you to let’s work out a sound strategy and build an ROI model.
Smart, and necessary. If you don’t want to compete on price, you need to make it really clear why your platform and services come at a premium.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.