DSE 2015 Booth Field Guide: LG Electronics USA

March 4, 2015 by Dave Haynes


Garry Wicka, LG Electronics USA

Booth 1213

Why do people going to DSE need to put your company on their Must See list of booths?

LG Electronics USA is the leader in providing cutting-edge display technology, with high-performance and cost-effective commercial solutions suited for environments that attract large audiences, including restaurants, airports, malls, small and medium business, corporate offices and even schools.

At DSE, LG will be unveiling a new series of digital displays with a competitive price point and attractive features, specifically developed in response to valuable feedback from end-users. Additionally, LG will be demonstrating a new version of its smart TV platform, which has been optimized for commercial applications and presents a simplified option for businesses and software partners.

Furthermore, LG will be showcasing the breadth of its digital signage technologies, including its latest 4K Ultra HD Digital Signage Monitor, which represents the company’s largest commercial-grade monitor to date. DSE attendees will have an opportunity to experience the massive 98-inch 4K display, which renders stunning, life-size images of people and products at four times the resolution of a Full HD display, guaranteeing pictures with an incredible level of detail.

What’s your big marketing message to attendees, and what’s it all about?

We want attendees to know that LG has a fully dedicated commercial division that delivers solutions tailored to our clients’ particular needs. We are always listening to our customers, aggressively meeting their demands for digital out-of-home technologies. In fact, our newest products, which we’ll be debuting at DSE, were designed specifically to address customer feedback.

What’s the ideal profile of attendees walking into your booth?

Digital Signage Expo offers a great opportunity to interact with a variety of people at all levels of an organization. LG is excited to demonstrate and showcase new commercial solutions and engage with show attendees, including hardware and software technology providers, resellers, sales personnel, industry journalists, and of course, potential customers and end-users looking forward solutions that meet their specific needs.

How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?

We’ve been part of Digital Signage Expo for many years. It’s been great to see the show grow and evolve during the time we’ve been attending and exhibiting, most notably the volume and variety of content and education opportunities the show puts together for attendees. This show is typically where we unveil our newest digital signage displays and solutions for the year, and we can’t think of a better time or place to do so. We’re always thrilled to be able to demonstrate the new technology for the first time to attendees at the show.

Any advice for first-time attendees?

Our advice to attendees would be to take advantage of as many education and interactive opportunities as possible. With just two short days of exhibits, there’s a lot to cover in a short amount of time! Since the show is more concentrated and targeted than some of the larger trade shows, it’s a great opportunity to get hands on experience with a lot of great products. And, of course, be sure to check out all that LG has to offer at Booth #1213!

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